“What has the British Council Ever Done For Me” was a film made for Counterpoint who are the cultural relations thinktank of the British Council. I was asked to interpret the brief in any way I chose to and this film is the result of my interpretation. This film was part of the Tuttle Club ‘British Council at 75’ project and was screened at the ICA on December 3rd 2009. I personally knew very little about the British Council myself which got me thinking about whether or not others knew as little as I did. This piece not only reflects my interest in video as a means of communication and as an art form but also my interest and experience in Market Research too. I also made an alternative video using myself as the subject in many guises. The video can also be viewed here.
In order to make what became the video “What has the British Council Ever Done For Me” a film made for Counterpoint who are the cultural relations thinktank of the British Council I decided to first ‘sketch’ out my idea. I therefore played all the character types I wanted to have in the final video, just to give me some kind of idea as to how it might look. It was such a success that I decided it was worthy of showing it in its own right. Both films were shown at the Institute for Contemporary Art (ICA), London, UK.