Category Archives: BUSINESS PROMOTION

Smartwork Company

Dr Ann-Marie McKewan, from The Smart Work Company came to me needing a video that would explain who she was, and what her business had to offer, so we worked on her ‘message’ together.  Ann was clear about what she wanted to say but was stuck for great visuals to get those ideas across, it can be a little tricky finding images that illustrate concepts but I think we did really well. You can read a testimonial from Dr Ann McKewan here.

Emotional Freedon Technique

Get Coached, now Meta Health, commissioned this short video to explain Emotional Freedom Technique. This is a good example of some of the smaller videos I make. It was filmed, edited and uploaded within a day. Using video in this instance worked really well as you need to see EFT demonstrated if you are to get any clear understanding of what it actually is. The video has proved to be  much more effective than any written material they had relied on in the past to get an understanding across to potential clients of what to expect on their weekend course. As the contributors were shown to be very upset in the film  at times they were given the option of my not publishing this video.  A testimonial can be found here.

LTC Training


I was approached by Mr Mann CEO of London Corporate Training with an idea he had for a video that would give potential students an overview of what LCT could offer by way of their management training courses. He was keen to be in the video himself so people could put a face to the name. We worked on the script together and decided that a key selling point from him was that LCT was in Cental London and that shots of what London had to offer was an integral part of the video. It can still be seen on their site.

Co- Discovery: Shaving Foam

This video uses a technique called Video Ethnography. It was commissioned by the Market  Research company, Wardle McLean  who later re-named it  “Co-Discovery”. I am unable to show you all the work I did for clients, which includes Jack Daniels and one of the top three major banks, because the information obtained is paid-for research. Co- Discovery is a Market Research technique whereby you film someone using a product or service. You then get them to watch themselves interacting with the product/service and ask them to comment on what they see. This results  in a much better insight into their thoughts, processes and decision making.  Added to which, presenting data to a client in the form of  video is so much easier for them to assimilate. If you would like to see more co-discovery videos they can be found here.   Co-Discovery: London Bankside and Co-Discovery: Smoking.

Co-Discovery: Bankside, London

This video uses a technique called Video Ethnography. It was commissioned by the Market  Research company, Wardle McLean  who later re-named it  “Co-Discovery”. I am unable to show you all the work I did for clients, which includes Jack Daniels and one of the top three major banks, because the information obtained is paid-for research. Co- Discovery is a Market Research technique whereby you film someone using a product or service. You then get them to watch themselves interacting with the product/service and ask them to comment on what they see. This results  in a much better insight into their thoughts, processes and decision making.  Added to which, presenting data to a client in the form of  video is so much easier for them to assimilate. If you would like to see more co-discovery videos they can be found here.   Co-Discovery: London Bankside and Co-Discovery: Shaving. 

Co Discovery: Smoking

This video uses a technique called Video Ethnography. It was commissioned by the Market  Research company, Wardle McLean  who later re-named it  “Co-Discovery”. I am unable to show you all the work I did for clients, which includes Jack Daniels and one of the top three major banks, because the information obtained is paid-for research. Co- Discovery is a Market Research technique whereby you film someone using a product or service. You then get them to watch themselves interacting with the product/service and ask them to comment on what they see. This results  in a much better insight into their thoughts, processes and decision making.  Added to which, presenting data to a client in the form of  video is so much easier for them to assimilate.  If you would like to see more co-discovery videos they can be found here.   Co-Discovery: London Bankside and Co-Discovery: Shaving

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London Fusion- Accountancy Workshop

Speakers, Toby Stanbrook and Catherine Hall from accountancy firm, Mazars LLP gave a workshop as part of London Fusion, an initiative from University of London to help those who work in creative/digital grow their business, hosted by C4CC.

London Fusion-Business Growth Masterclass

 

Overview of  the Business Growth Masterclass, a workshop run by  London Fusion.  This short workshop focused on how to develop your business growth strategy and overcome any potential barriers to success. Other videos from the day are London Fusion- Participants,   Overview of Master Class and Feedback on Masterclass.