This video uses a technique called Video Ethnography. It was commissioned by the Market Research company, Wardle McLean who later re-named it “Co-Discovery”. I am unable to show you all the work I did for clients, which includes Jack Daniels and one of the top three major banks, because the information obtained is paid-for research. Co- Discovery is a Market Research technique whereby you film someone using a product or service. You then get them to watch themselves interacting with the product/service and ask them to comment on what they see. This results in a much better insight into their thoughts, processes and decision making. Added to which, presenting data to a client in the form of video is so much easier for them to assimilate. If you would like to see more co-discovery videos they can be found here. Co-Discovery: London Bankside and Co-Discovery: Smoking.