✿Videos – Co-Discovery

DEMONSTRATION OF A CO-DISCOVERY FILM FOR WARDLE MCLEAN

WHAT IS CO- DISCOVERY ?

In brief, co-discovery involves filming people using the product and/or service, and getting them to narrate their own film. It has proved to be a very effective way of finding out more about the choices people make when choosing or using a particular product or service. Not only that but feedback from the client commissioning the research is that, because the findings are in the form of a mini documentary, it is fun to watch and the information much more easily absorbed.

HOW IT ALL STARTED Having interviewed over a thousand people during my time  as a Broadcast Journalist, (refer to CV) I decided to take take my interviewing skills into a new area. Qualitative Market Research Company Wardle McLean spotted the opportunity to take my skills at market research (having just completed a research project for the HSE/COI) and filming production skills to work on a branch of market research called Co-Discovery.

CONFIDENTIALLY It is not possible to show you work that has been commissioned as the findings are confidential, but the first one is of Men and Shaving the one following is of a Smoker who is trying to quit.

CO-DISCOVERY FILM ABOUT SMOKING & TRYING TO QUIT

Co- Discovery Film – Smoking and Quitting from Debbie Davies on Vimeo.