✿About Me

I DON’T HAVE AN ELEVATOR PITCH – SHALL WE TAKE THE STAIRS?

I don’t have en elevator pitch. Sorry.  More a case of the elevator breaking down and we are going to have to take the stairs, but by the time we have walked together to the top (or bottom) you will definitely have an understanding of, What it is I do and how I can help you.

I solve problems. Mainly problems that centre around communication.

I make the seemingly boring, interesting.  Be that a new message you want to get out into the world or workplace, or an old message that needs a new approach.

Quotes  from those I have helped over time:

“We have this great idea but it’s a bit technical and our target audience just won’t understand it in its current    presentation.”

“We need to find increasingly effective ways of getting consumers to tell us what they think about certain services and products. We also want to present the findings in a new and creative way.”  See my  Co- Discovery Films

“We know what we want to say, but the only way we know how to say it is just so boring.”
The photos from last year’s ball were anything but boring when I made this film to promote the Casino Ball 2009.

“What I do is deemed to be quite hippie-trippy but my desire is to work in the corporate world. Can you help me appeal to that market? ”  I can and I did. LINK to Nikki Slade

Together, we work out where they are, where they  want to be, and how we can get there. Then we look at deadlines, budget and most importantly how creative we can be.

How did I get to be here at this time with these skills?

My background is in Broadcast Journalism working for BBC1, BBC2, BBC4; Channel 4, Channel 5, National Geographic and a few others more. Refer to CV.   I have worked undercover and interviewed over a thousand people from murderers to paedophiles, Hollywood directors to multi millionaires.

So that always seems a good place to start, just talking to people.
Actually, I had another life before Broadcast Journalism, I was a Private Investigator mainly investigating Corporate Fraud, but that is another story.

I have a degree in Photography which is why visuals/multimedia feature so strongly in the work I do. (link to Flickr)

Finally, I am currently getting a lot of work in the area of Qualitative Market Research, doing Co-discovery (link to explanation).

I have taken a play to Edinburgh, I write, I sometimes perform and listen. So start talking………………….